The Cincinnati Bengals‘ home stadium has a new name.

Cincinnati will now host games at Paycor Stadium instead of Paul H. Brown Stadium, the team announced on Tuesday.

At first glance, this is another loss for tradition in sports. Paycor Stadium doesn’t have quite the same ring to it as Paul H. Brown Stadium, which is what the Bengals’ home was known as for 22 years.

I can understand if fans are a little perturbed by the name change (though I’m sure it will continue to be referred to informally as “The Jungle”). But this name change is actually great news for the Bengals fan base.

The naming rights are going to provide a significant amount of revenue for Cincinnati.

And that revenue won’t be shared with the rest of the NFL like ticket sales are.

This is extremely important for a cash-strapped team like the Bengals — specifically because of an archaic rule that would hamper the team’s attempts to extend Joe Burrow, Ja’Marr Chase, and Tee Higgins in the future (among other players).

NFL teams are required to have all the guaranteed money in a contract in an escrow account. That can be tough for a team like Cincinnati without a large bankroll.

This deal will help provide revenue for the Bengals that can be put in an escrow account for the guaranteed portions of the eventual extensions that Burrow and Chase (and again, maybe others) will surely receive.

The weird escrow rule is the biggest roadblock in Cincinnati keeping their core group of players together. The added revenue should help alleviate those concerns and give the Bengals a legitimate chance to become a dynasty of some sort in the coming years.

Featured image via Sam Greene-USA TODAY Sports