Under the new NFL scheduling rules, the Dallas Cowboys are set to have nine home games in 2022. But could one of them be “sacrificed” in exchange for an International Game? The Cowboys front office seems to think it’s possible. In fact, it sounds like they’re pushing for it.
Carlos Nava from ESPN reported the Dallas Cowboys’ interest in playing in Mexico on Twitter.
“Stephen and Jerry Jones Jr. told me they’re seriously pressuring the NFL to be assigned a game in Mexico – this time as the home team – as soon as next year. But there’s nothing set yet,” wrote Nava on Twitter.
The NFL suspended its Mexico series during the pandemic, but it’s expected to resume in 2022. Mexico’s fan base has shown up to Estadio Azteca in recent years, including a 2019 Monday Night match-up between the Kansas City Chiefs and the Los Angeles Chargers.
But a Dallas Cowboys game would mean much more for Mexico. America’s Team is still one of the most popular NFL franchises in the country as its games were nationally televised since 1960. If you wanted to watch the NFL, you mostly got the Cowboys or the Pittsburgh Steelers.
In fact, Mexico owns the NFL record for highest attendance in a game ever. And it was a preseason game between the Dallas Cowboys and the Houston Oilers in 1994! Imagine that. No regular-season or playoff game has ever seen more fans in the stadium than that preseason match that drew 112,736 fans to Estadio Azteca.
The fact that the Cowboys are publicly stating that they’re interested and pushing to play in Mexico as soon as next year should be telling.
Even if they don’t land a game, their presence is about to be felt like never before as the team recently was granted international rights to treat Mexico as part of their “Home Marketing Area.”
According to the NFL’s statement, the Dallas Cowboys (and eight other franchises that chose Mexico as their target country) ” will have access to international markets for at least a five-year term, during which a club will have rights to pursue activities in that international market that are consistent with what they can do in their domestic HMA. This includes in-person and digital marketing, corporate sponsorship sales, fan events and activations, youth football activities, merchandise sales, and co-marketing relationships with other sports and entertainment properties in the market.”
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