LSU QB Garrett Nussmeier lands defining NIL deal with legacy brand that justifies his decision to forgo NFL draft

LSU’s star quarterback Garrett Nussmeier has kicked off his senior season with a significant Name, Image, and Likeness (NIL) partnership. On Friday, Nike revealed a new endorsement deal with the Tigers’ standout player.Nussmeier, widely regarded as one of the nation’s elite quarterbacks, had an impressive previous season, throwing for 4,052 yards and 29 touchdowns. This […]

Ian Valentino National College Football Writer
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Oct 26, 2024; College Station, Texas, USA; LSU Tigers quarterback Garrett Nussmeier (13) passes the ball during the second quarter against the Texas A&M Aggies. The Aggies defeated the Tigers 38-23; at Kyle Field.
Maria Lysaker-Imagn Images.

LSU’s star quarterback Garrett Nussmeier has kicked off his senior season with a significant Name, Image, and Likeness (NIL) partnership. On Friday, Nike revealed a new endorsement deal with the Tigers’ standout player.

Nussmeier, widely regarded as one of the nation’s elite quarterbacks, had an impressive previous season, throwing for 4,052 yards and 29 touchdowns. This year, he has guided LSU to an undefeated 2-0 start, propelling the team to a No. 3 national ranking.

His on-field success has translated into substantial off-field earnings, with an On3 NIL Valuation of $4 million, placing him among the top-earning college football players.

Garrett Nussmeier Secures Major Nike Deal

This Nike partnership adds to Nussmeier’s growing portfolio of high-profile NIL agreements as he aims to elevate his performance at LSU. He now joins an impressive roster of Nike-sponsored college athletes, including Alabama’s Ryan Williams and Penn State’s Drew Allar.

With a $4 million On3 NIL Valuation, Nussmeier ranks No. 4 among college football players in NIL earnings, trailing only Texas’ Arch Manning, Miami’s Carson Beck, and Ohio State’s Jeremiah Smith. In the broader On3 NIL 100, a pioneering ranking of top high school and college athletes based on their NIL valuations, Nussmeier holds the No. 5 spot.