Joe Milton appears in NIL ad with Georgia player who grew up rooting for the Vols

Tennessee Vols quarterback Joe Milton appeared in a new NIL ad/deal this week with Georgia Bulldogs wide receiver Ladd McConkey.  The ad/deal is for a marketing campaign for The Dairy Alliance. It features Milton and McConkey going back and forth about the "Milk Bowl 2023". According to On3, the goal of the campaign is to […]

Zach Ragan Tennessee Volunteers News Writer
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Tennessee Vols quarterback Joe Milton appeared in a new NIL ad/deal this week with Georgia Bulldogs wide receiver Ladd McConkey. 

The ad/deal is for a marketing campaign for The Dairy Alliance. It features Milton and McConkey going back and forth about the "Milk Bowl 2023".

According to On3, the goal of the campaign is to "drive attention and education toward milk". 

McConkey, a former three-star recruit, actually grew up rooting for the Vols. 

Before Georgia's game against Tennessee last season, McConkey told reporters that he grew up rooting for the Vols, but he never received an offer from UT. 

McConkey, who was a second-team All-SEC player in 2022, signed with Georgia during the 2020 recruiting cycle, which was a year before Josh Heupel and his staff took over at Tennessee.