Lane Kiffin uses Morgan Wallen to illustrate a new problem with college football

Ole Miss Rebels head coach Lane Kiffin isn't a big fan of college football's new rules that are aimed at shortening games.  And he's not alone.  Over the weekend, UCLA head coach Chip Kelly went viral for his complaints after UCLA's 27-13 win against Coastal Carolina about having fewer possessions due to the new rules.  […]

Zach Ragan — Tennessee Volunteers News Writer
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Ole Miss Rebels head coach Lane Kiffin isn't a big fan of college football's new rules that are aimed at shortening games. 

And he's not alone. 

Over the weekend, UCLA head coach Chip Kelly went viral for his complaints after UCLA's 27-13 win against Coastal Carolina about having fewer possessions due to the new rules. 

The new rule that's having the biggest impact is the first down clock rule. The clock no longer stops to move the chains on a first down (except during the final two minutes of either half). 

As a result, FBS college football teams, according to FootballScoop.com, have gone from averaging 68.7 plays per game last season to 66.9 plays per game this season (obviously the new rules impact each team differently). 

Kiffin took to Twitter on Tuesday morning to give his take and he used country music superstar, and noted Tennessee Vols fan, Morgan Wallen to illustrate his issue with the new rules. 

"So do you guys buy tickets to go see ⁦Morgan Wallen or Taylor Swift or your favorite concerts and want a few less songs at the end?? With all the issues in college football this is what you actually made a change to?" wrote Kiffin. 

Kiffin certainly has a right to be annoyed by the new rules. It seems that instead of making game times significantly shorter, the new rules are simply allowing for more commercials to be sold. 

As usual, the fans are the biggest losers here. They still have to commit well over three hours to watching a college football game. But now, those fans are actually seeing less football and instead, they get to enjoy more commercials. 

It's not too late to turn back the clock on these new rules. Generating revenue with ads is obviously important, but doing it while tricking viewers into watching more commercials and less football seems like a disingenuous way to increase that revenue. 

Featured image via Petre Thomas-USA TODAY Sports

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