James Cook reveals unforgettable pregame message that changed everything for the Bills in their Week 13 win

James Cook is a class act, and his comments after the game are further proof.

Adam Zientek NFL News Writer
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Nov 30, 2025; Pittsburgh, Pennsylvania, USA; Buffalo Bills running back James Cook III (4) rushes during the fourth quarter against the Pittsburgh Steelers at Acrisure Stadium.
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The Buffalo Bills defeated the Pittsburgh Steelers in a thrilling game in Week 13. Buffalo was severely undermanned heading into the contest, with starting offensive tackles Dion Dawkins and Spencer Brown battling through injury.

With Brown and Dawkins’ absence, guys like Ryan Van Demark and Alec Anderson needed to step up in a big way against a stout Steelers defense. Demark and Anderson answered the call in a big way and were instrumental in the team’s win.

Immediately after the win, the star of the show, running back James Cook, was asked if it was any different for him being out there with two new offensive linemen. That’s when Cook opened up about a special message he sent both of them before kickoff, and it made all the difference.

“No. Actually, I texted them guys, both of them, [on Sunday] when I woke up, and just told them I trusted them and believed in them,” Cook said. “Just let’s go, let’s go get a win. They texted me, ‘I love you, brother, and let’s go.’”

A dominant game from Cook in Week 13

It was the type of performance from Cook that makes national headlines and has the fan base extra grateful that he’s locked up long-term in Buffalo. It just seemed like every time that Cook had the ball in his hands, he was going to take one all the way for a touchdown.

Buffalo spammed the same run most of the game, begging the Steelers to adjust and stop it, but they simply could not. Cook and the Bills finished with the most rushing yards inside Steelers stadium since 1975, with well over 200 total rushing yards on the day.

Sunday’s win wasn’t just about Cook’s explosion but rather about a battered roster stepping up when it mattered most. With backups turning into heroes and Cook running as a man possessed, Buffalo walked out of Pittsburgh with much more than just a statement win.