Bills’ Keon Coleman shouldn’t play a single snap in the postseason and maybe never again for the Buffalo Bills

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Adam Zientek NFL News Writer
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Buffalo Bills wide receiver Keon Coleman gets about seven extra yards on the play after catching a pass in the Bills home game aginst the Jets at Highmark Stadium in Orchard Park on Jan. 4, 2026.
Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images

The Buffalo Bills have a wide receiver problem, and one of the biggest issues is Keon Coleman.

Ahead of the season, the talk of training camp was how Coleman had improved and would put the league on notice, according to offensive tackle Dion Dawkins. What transpired was a truly awful season from the second-year wide receiver. A season that could be his last as a member of the Bills, and if I had any say, he wouldn’t take another snap with the team.

Coleman was benched twice due to disciplinary reasons, and also saw himself as a healthy scratch in multiple games this season in favor of players like Gabe Davis. Whether it’s on-the-field or off-the-field issues, Coleman just can’t get on the field.

What makes it even more frustrating is looking at Coleman from his Week 1 performance. For all intents and purposes, it looked like the receiver would step up in a big way, finishing the game with eight catches for 112 yards and a touchdown. For the remainder of the season, he only managed an additional 292 yards and 30 catches with three touchdowns.

Buffalo should sit Coleman for the Jaguars game

Coleman had an opportunity to show more of what he’s made of in the win against the New York Jets, but was overshadowed once again by Davis. The veteran earned his spot to play in the Jaguars game, and Coleman can’t say the same.

Buffalo is lacking a true No. 1 receiver; that’s a given, but with the team’s talent, Coleman doesn’t even crack the top six, respectfully. The only way that Coleman has put the league on notice is that he’s a subpar wide receiver who can’t stop committing self-inflicting wounds.

At this point, the Bills gain nothing by forcing snaps to a player who, frankly, hasn’t earned them. If Buffalo is serious about winning now and protecting its culture, sitting Coleman isn’t just reasonable, it’s necessary. While he still has a few years remaining on his contract, it looks like general manager Brandon Beane swung and missed in a big way with the Coleman selection.