3 reasons why Jerry Jones and the Cowboys could genuinely ‘bust the budget’ in 2026 free agency

The Dallas Cowboys owner suggested he wants to be aggressive this offseason. Here are three reasons why he could live up to his words.

Mauricio Rodriguez Dallas Cowboys News Writer
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Nov 3, 2025; Arlington, Texas, USA; Dallas Cowboys owner Jerry Jones talks before the game against the Arizona Cardinals at AT&T Stadium.
Jerome Miron-Imagn Images

This isn’t the first time Dallas Cowboys owner Jerry Jones talks about moving aggressively in free agency. But in recent years, he’s mostly failed to deliver. In 2026, that could change.

And though I would advise Cowboys fans to be cautious about their optimism, there are multiple reasons to believe Jones means it when he says Dallas is incentivized to “bust the budget.” I’m listing the three biggest ones below.

1. They absolutely need to

I think last year, the Cowboys knew they didn’t have enough talent to be Super Bowl contenders. I bet, however, they thought they had enough to be in the mix for the playoffs. Partially, that belief was fueled by Micah Parsons’ presence on defense—who was a part of the team’s plans before negotiations blew up before the regular season.

This year, things are different. The Cowboys know for a fact their defense is in need of an overhaul after a terrible season. They know their pass protection at offensive tackle is mediocre. And they just witnessed what a difference George Pickens makes on offense.

And even though they love to build through the NFL Draft, they know two first-round picks won’t be enough to fix the Cowboys’ biggest needs: Edge rusher, linebacker, cornerback, safety, and offensive tackle.

Jones needs to spend if he wants the Cowboys to be contenders this year.

2. Dak Prescott’s best football is here

When Jerry Jones said the Cowboys were incentivized to bust the budget, he was talking about Prescott’s high-caliber play in 2025. In his last two healthy seasons, Prescott has played his best. He was an MVP runner up in 2023 and led the NFL in passing yards for most of the year in 2025 while sparking Pickens’ career back to life.

At 32 years old, Prescott is in his prime.

But in the NFL, you never know how long that lasts. Jones needs to make sure he makes it count. He just watched what a talented roster can do for a QB like Sam Darnold in Seattle. He knows Prescott deserves a better football team around him.

3. Jerry already showed willingness to change

This is a common thought around Cowboys Nation. For a long time, Jones opted for former head coaches at defensive coordinator. This time, after handing the reigns of the DC search to head coach Brian Schottenheimer, the Cowboys hired Christian Parker.

A 34-year-old first-time coordinator breaks the mold for the Cowboys. If they did that differently, they’re likely to do free agency differently as well, right? We need to see it to believe it. Hiring a DC is not as expensive as spending cash in free agency.

Is Jones’ willingness to change tied to the required investment to actually change? We’ll find out soon enough.