CeeDee Lamb’s message following the George Pickens trade just became much more important after latest comments from the Cowboys

A number three wide receiver in the NFL is happy to get any number of targets in a game. A number two wide receiver wants a healthy share of the targets but is happy to let the top dog eat. But a number one wideout needs to be fed the lion’s share of targets. For […]

Mauricio Rodriguez Dallas Cowboys News Writer
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Dallas Cowboys wide receiver CeeDee Lamb (88) warms up before the game against the Cincinnati Bengals at AT&T Stadium.
Kevin Jairaj-Imagn Images

A number three wide receiver in the NFL is happy to get any number of targets in a game. A number two wide receiver wants a healthy share of the targets but is happy to let the top dog eat. But a number one wideout needs to be fed the lion’s share of targets.

For the Dallas Cowboys, a big challenge for the 2025 NFL season will be keeping two No. 1s happy. After all, EVP Stephen Jones recently described the recently acquired George Pickens as someone who is more than just “a two.”

“Everybody says we’re looking for a two, I mean, George can be a one,” Jones said on Mad Dog Radio earlier in the week. “He’s got that type of talent. He’s got unbelievable ball-tracking ability. He’s got plenty of juice and he’s a fiery competitor. And we love that, he plays with an edge, and we think he’d be a good fit for our team.”

Perceiving Pickens as someone who can be a WR1 doesn’t exactly mean CeeDee Lamb’s role on the team will be challenged—Lamb did sign a $136 million deal last year, so there’s that—but it does mean the newcomer will be treated as a receiver that needs his targets. Simply put, like a brother welcoming in a new baby to the family, Lamb will have to be content with sharing with Pickens.

The good news for everyone involved is Lamb appears to be ready for it after he sent a clear message on social media following the Cowboys’ trade for Pickens.

“Kid you not; can’t express it enough. It’s no ego here,” Lamb posted on X.

Though Lamb surely means it, it’s one thing to say it in the offseason and a whole different one to believe it during the season when the Cowboys lose a game and he doesn’t get targets. In the past, he’s let the media know about his discontent when he’s not targeted. Again, that’s more than fair and it’s just a part of being a true WR1. These dudes need the ball. They can’t change that.

Dak Prescott and Brian Schottenheimer will have to work together as quarterback and play-caller in keeping both Lamb and Pickens happy throughout the year. But they’ll also have to be mature enough to take what opposing defenses give them. It will be hard to double the two of them and coordinators will likely do their best to change things up.

As long as the wins are pouring in, it should be easy. But the football will have to be spread around win or lose.