Cowboys Nation is sending a hard message to Jerry Jones as ticket prices show the tough reality of 2024 season
It's often said that Dallas Cowboys owner Jerry Jones cares about winning, but not nearly as much as he does staying relevant. The owner has even admitted in the past that he'll make bold claims and statements for his team to remain in the NFL conversation. And the front office's team risk-averse team-building process appears […]
It's often said that Dallas Cowboys owner Jerry Jones cares about winning, but not nearly as much as he does staying relevant. The owner has even admitted in the past that he'll make bold claims and statements for his team to remain in the NFL conversation. And the front office's team risk-averse team-building process appears to prioritize being "good enough" over going the extra mile to risk being a contender.
However, last Monday Night Football made a problem quite clear for the owner, even if he himself won't admit it: Fan fatigue has settled in. There was a lot of Houston Texans fans in the stands for the Cowboys game and several sections of AT&T Stadium looked mostly empty.
"Houston's close to Dallas, and so the fact that we do have a lot of times visiting teams buying tickets that are in our stadium—it's not uncommon," Jones told reporters postgame, shrugging it off. "So it's not uncommon to see our fans sell tickets for particular games. A lot of times, that's done way before the season starts."
While Jones tried to make it seem like the attendance problem is common enough and has little to do with how the year is going, fan fatigue is already evident on the team's listed ticket prices for their upcoming Thanksgiving matchup against the New York Giants.
Right now, SeatGeek has tickets listed in the bleachers with baseball-like prices near midfield listed. As of the writing of this article, you can find available tickets in the bleachers near the 50-yard line at $53. Most range between $50-80.
That's a big difference to previous years. Consider the following article from El Paso Times from August: "For more popular games — like Dallas' Thanksgiving game — fans will pay between $1,000 and $1,300 per ticket for seats near the field, while sections towards the back of the stadium cost an average of about $250."
Speaking of tickets near the field, you won't find many that are above the $1,000 mark. Instead, you can be seated in the section right behind the Cowboys' sideline for about half of that, per the picture below.
Even the above prices appear to be too high for many Cowboys fans on social media. Upon the posting of some of these pictures, here are a few responses I've witnessed:
- "Imagine skipping Thanksgiving dinner and paying real dollars to watch (Tommy DeVito) Cutlets vs (hopefully) Trey Lance"
- "We still ain’t going (laughing emoji)."
- "Only way to show leadership to change."
- "Yup not going this year. Not selling either. Gonna be empty seats.
The Cowboys are currently going through one of their worst seasons in recent memory. Not even 2015 and 2020 felt as hopeless, and those two seasons featured big early-season quarterback injuries. For Dallas, it's about what they'll do in 2025. But as evidenced right now, fan fatigue has settled in as far as this year goes.
