Jerry Jones just laughed in our faces during Netflix's trailer for documentary around Dallas Cowboys owner and he's not even hiding it
In case you missed it, Netflix released its trailer for its upcoming documentary on Dallas Cowboys owner Jerry Jones, "America's Team: The Gambler and His Cowboys." The documentary is set to release in 2025 and as the title suggests, it's set to follow the history of Jones buying the team and turning it into the most […]
In case you missed it, Netflix released its trailer for its upcoming documentary on Dallas Cowboys owner Jerry Jones, "America's Team: The Gambler and His Cowboys."
The documentary is set to release in 2025 and as the title suggests, it's set to follow the history of Jones buying the team and turning it into the most valuable franchise in sports. "The Gambler" alludes to Jones, who famously risked his finances by purchasing the Cowboys in 1989.
The documentary will undoubtedly receive mixed reactions, especially with a fanbase frustrated at the 2024 version of the team which sits at 6-8 and one foot out of the playoff race. But darn it, I've got to give it to Jerry: He just laughed in our faces during the trailer.
"Keep 'em talking," Jones says toward the end of the trailer. "It's a soap opera 365 days a year."
Boy, those words should sting Cowboys Nation, specially those on the diehard side of things. I mean, these are followed by Jerry saying that the Cowboys brand is "bigger than winning football games."
You see, let me tell you something that I've learned since I started professionally covering the Cowboys in 2017: They keep fans talking and narratives spicy like no other NFL team does.
After every home game, Jerry Jones goes down from his AT&T Stadium suit while reporters surround him for interviews. No NFL owner is dropping football takes right after the game like Jerry is. Additionally, he goes on the radio on a weekly basis and usually drops some quotes that get everyone talking.
In the past, Jones has admitted to saying stuff just to be controversial, just as if he was Skip Bayless, Shannon Sharpe, or Stephen A. Smith in one of those sports talk shows where the hosts just take opposing views just to spark a debate on live TV.
But it's more than that. Even in training camp, you can tell the difference in amount of press conferences held by coaches and players. Speaking of camp, one of the first thing the Jones boasted about in the opening press conference of 2024's camp at Oxnard was that they had sold out their season tickets. And when it comes to pulling off contract extensions? there's a reason why Dak Prescott's and CeeDee Lamb's weren't done until the last minute. The Cowboys stayed making headlines all year long. You can expect similar drama with Micah Parsons' upcoming deal.
And it goes even deeper. Though at first Jones was a risk-taker, the Cowboys have now taken a passive approach to free agency, building through the NFL Draft and barely looking at outside additions. There's a reason for it and many have accused them of being focused on staying relevant. That means building a good enough team to be in the conversation but avoiding "all-in" type of offseasons to avoid stringing together multiple losing seasons that would make them irrelevant.
When Jones says it's a year-round soap opera, he's not only describing the reality of the team but his vision and quite frankly, his priority when it comes to leading the Cowboys.
Chances are the new Netflix doc will be a hit. And it'll just further the Cowboys' goals. They'll get people talking. For better or worse, that's the goal. And it's been ahead of winning games for a good while now.
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