Cetaphil Super Bowl Commercial shows heartwarming result from Taylor Swift effect
Everyone can see Taylor Swift's effect on the National Football League this past season. And one company aimed to show that during their Super Bowl commercial, after Cetaphil released a new video campaign. And it shows how fathers and daughters have grown closer from Swift's presence on Sunday's. The video followed a girl and her […]
Everyone can see Taylor Swift's effect on the National Football League this past season.
And one company aimed to show that during their Super Bowl commercial, after Cetaphil released a new video campaign.
And it shows how fathers and daughters have grown closer from Swift's presence on Sunday's.
The video followed a girl and her father, with the dad sitting on the couch by himself each weekend to watch football. He continues to look longingly at his daughter, hoping she might come and join. But she is never interested.
After hearing Swift's name on the television, she comes down the stairs and into the room, beginning to watch a bit more.
And it all leads up to her father surprising her with a custom No. 13 jersey, which every fan knows is the pop star's favorite number. To make things even more heartwarming, the two hug one another and sit together on the couch while watching the game together with big smiles on their faces.
And to promote its brand, it shows the girl getting ready to watch the games by following a skin care routine.
This highlights the true effect that Swift has had across the country, encouraging others to start watching football. And they truly have started to get into football.
Even Roger Goodell couldn't help but comment on her impact.
"I think it's great to have her a part of it. Obviously it creates a buzz, it creates another group of young fans, particularly young women, who are interested in seeing why she is going to this game," Goodell said. "Besides Travis, she's a football fan. And I think that's great for us."
And while he could have never expected all of this to happen with Swift, he's happy to eap the benefits of it.
"She's a remarkable performer. She knows great entertainment," Goodell said. "I had the opportunity to go to two of her concerts with our girls, my wife. She's the best of the best. And so having her come to NFL games, having her be a part of that is nothing but a positive."
While this commercial highlights Swift, there are other companies that have reportedly purchased adds to cater to this new audience.
One thing is for sure: this will be an interesting Super Bowl.
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