The big winner of a potential Chiefs Super Bowl three-peat has absolutely nothing to do with NFL football
The Kansas City Chiefs are hoping to pull off a three-peat on Sunday in New Orleans against the Philadelphia Eagles. If the Chiefs beat the Eagles in Super Bowl LIX, they'll become the first NFL team to ever win three straight Super Bowls. And if Kansas City actually pulls it off, the biggest winner may […]
The Kansas City Chiefs are hoping to pull off a three-peat on Sunday in New Orleans against the Philadelphia Eagles.
If the Chiefs beat the Eagles in Super Bowl LIX, they'll become the first NFL team to ever win three straight Super Bowls.
And if Kansas City actually pulls it off, the biggest winner may be a sports figure that has absolutely nothing to do with the NFL.
In the late 1980s, with the Los Angeles Lakers looking for their third straight NBA championship, then head coach Pat Riley trademarked the phrase "three-peat".
(Ironically, the Lakers failed to pull off the three-peat as they were swept by the Detroit Pistons in the NBA Finals.)
According to Darren Rovell, the Chiefs and Riley have come to an agreement for the team to use the phrase "three-peat" for merchandise in the event that the Chiefs beat the Eagles.
According to Riley's trademark attorney John Aldrich (via Rovell), the percentage of royalties that Riley would receive is unknown (Aldrich wouldn't comment). But the plan is for any earnings to be "earmarked" for the Pat Riley Family Foundation.
Rovell also clarified that Riley's deal will be with the Chiefs and not the NFL.
From CLLCT: When reached Tuesday, a league spokesperson said the deal, which is not yet formally signed, would be with the Chiefs, not with the league.
Current licensees that would make product once a deal is struck, the spokesperson said, would be Fanatics, New Era, Wilson, Riddell and Wincraft.
The products would exclusively be sold at Chiefs retail.
Hopefully for the Chiefs' sake, the Pat Riley trademark deal won't be bad luck on Super Bowl Sunday like it was for the Lakers back in 1989.
