Patrick Mahomes find unique way around archaic NFL rule
Kansas City Chiefs quarterback Patrick Mahomes is undoubtedly the face of the NFL. Mahomes, who has won two Super Bowls in the last three years with the Chiefs, is seemingly everywhere these days. From the Kentucky Derby to the Met Gala, it seems like Mahomes is at every major event. It goes without saying that […]
Kansas City Chiefs quarterback Patrick Mahomes is undoubtedly the face of the NFL.
Mahomes, who has won two Super Bowls in the last three years with the Chiefs, is seemingly everywhere these days.
From the Kentucky Derby to the Met Gala, it seems like Mahomes is at every major event.
It goes without saying that Mahomes is one of the most sought-after spokesmen in the league. If a company has a first choice for someone to endorse their product, there's a great chance it's Mahomes.
One of the products that Mahomes endorses is Coors Light. Mahomes is regularly seen away from the field with a Coors Light in his hand (Mahomes even had personalized Coors Lights bottles at his wedding last year).
The NFL, however, prohibits players from appearing in ads where they're drinking beer or directly endorsing a beer.
To get around this, Mahomes recently appeared in a Coors Light commercial where he jokingly promotes "Coors Bear".
Here's the commercial (via Patrick Mahomes' Instagram account).
This isn't the first time that Mahomes has had to get creative to promote Coors Light.
Last summer, Mahomes appeared in a Coors Light commercial where he was promoting a Coors light (an actual light, not the beer).
I'm not sure what the NFL thinks it's accomplishing with this archaic rule, though I'll admit that it's led to some creative commercials from Coors Light and Mahomes.
But still, it's 2023. Beer is synonymous with football. It's seems incredibly disingenuous to sell thousands of ounces of beer at stadiums each Sunday in the fall while preventing Mahomes and other NFL players from appearing on camera while sipping a beer — especially considering that Mahomes is routinely seen off the field with a Coors Light in hand.
Featured image via USA TODAY Sports