The Tennessee Titans trading card market is one of the more fascinating corners of the football card hobby right now. If you think collecting cards is a relic of the ’90s junk wax era, you are sorely mistaken. The hobby has exploded since COVID, and Titans players present a unique buying opportunity for collectors and investors ahead of the 2026 NFL season. Here’s a position-by-position breakdown of the Titans cards worth talking about, who’s a strong buy, and who might already be priced in.

The hobby is back, and the numbers prove it

For context, the trading card market is not what it used to be. According to Cardladder, a popular card value platform that tracks all online trading card sales with data going back to 2010, the monthly market volume in July 2019 was around $19 million. Today, in July 2026, that number sits at $695 million. The explosion began right around March 2020, when COVID forced everybody indoors and collectibles took off online.

High-profile figures have fueled the resurgence. Michael Rubin, the owner of Fanatics, has partnered with Tom Brady and other athletes to make cards cool again through events like Fanatics Fest and the National Trading Card Convention. Locally, former Titans offensive tackle Taylor Lewan has gotten big into the hobby and frequents local shows around the state. If you love sports, community, or the idea of trading stocks based on your knowledge of NFL players, this is a fun space to be in.

Cam Ward: Hold, don’t buy more

Titans quarterback Cam Ward is the highest-profile player on the roster from a card collecting standpoint. For a big part of the offseason, he felt like a screaming buy. I was buying Ward cards myself through free agency and the draft. But in the dog days of summer, the market has caught up. Everybody hunts for quarterbacks poised to explode, and Ward checks those boxes as the 1st overall pick on a team with nowhere to go but up.

The problem is that history tells us robust quarterback markets heading into training camp are much easier to tank than they are to explode. Ward’s market is not too far off from quarterbacks like Jackson Dart in a bigger media market and Tyler Shough heading into his second year. Unless Ward has a true supernova season, the upside from here is limited relative to the risk. Last year, Drake Maye provided an on-the-nose example of what a second-year quarterback explosion looks like in the card market. Base rookies that sold for a dollar in the summer were going for $5 to $15 by Super Bowl week. That kind of thing takes a Jayden Daniels-level season, and I don’t see that as the most likely outcome for Ward. If he wins seven or eight games, his market will increase conservatively, but not in a way that justifies being overexposed right now. If you’re already in on Ward and believe he’s the franchise guy, hold. But I wouldn’t be loading up at current prices.

Carnell Tate: Decent buy with real upside

Wide receiver Carnell Tate’s market is not asleep. Ohio State fans love their guys, and the 4th overall pick is a high-profile name with glowing early reports. He is not cheap to buy. That said, compared to his peers, Tate is not being overpriced in a way that should scare you off. If he becomes the bona fide No. 1 receiver for Tennessee and pushes toward 1,000 receiving yards, his market could 1.5x to 2x from where it sits. That’s a reasonable investment thesis.

Wan’Dale Robinson: The market is asleep

Here’s where things get fun. Wan’Dale Robinson is a guy the market is totally asleep on. All of his cards are still in New York Giants jerseys, and he’s priced more like a castoff than a receiver who caught 90-plus passes in each of the past two seasons and signed a big free agent deal with Tennessee. If Robinson is going to be another volume player, stay fantasy relevant, and play on a Titans team generating far more media attention than it has in recent years, his cards could come to life quickly. I see real value here.

Gunnar Helm: Practically free

Among starting tight ends in the NFL, Gunnar Helm might be the cheapest to buy right now. You can find numbered rookies, autographs, and RPAs for next to nothing. The tight end market has been watered down because the number of household names at the position is increasing while the ratio of truly fantasy-relevant receiving tight ends is decreasing. But Helm is the tight end one for this team and should catch a lot of passes. If he emerges as a starting fantasy tight end with a big season, his cards will go from free to not free in a hurry. I see a lot of headroom for growth.

Jeffrey Simmons: The defensive exception

Defensive players are less valuable in the card hobby, much like in fantasy football. It usually takes true superstars to maintain a liquid market. But Titans defensive tackle Jeffrey Simmons is a guy whose rookie cards, autographs, and RPAs can be found for surprisingly cheap, especially considering how rare and old those rookies are compared to a newer player’s. If Simmons builds on last year’s career year in Robert Saleh’s defense and vies for Defensive Player of the Year, his market makes a lot of sense to invest in at current prices.

The bottom line

I realize I’ve told you to buy just about everybody on the Titans not named Cam Ward. That frankly comes with the territory of being a small-to-medium market team in the gutter that most of the national card market has not caught up to yet. There’s not much room for this roster to go down, and there’s a ton of room for it to go up. If you’re a Titans fan looking to get into the hobby, find a local show on tennesseecards.com, download Whatnot or eBay, and start collecting. It’s a different way to invest in the players you watch every Sunday, and it’s a whole lot of fun.