Jed York's title to change as San Francisco 49ers make major change at the top of the organization
San Francisco 49ers CEO Jed York has long since been referred to as the owner of the franchise. That will soon be his title, with the 49ers set to make a major change at the top of the organization. Per Ben Fischer of Sports Business Journal, York will replace his mother Denise DeBartolo York as […]
San Francisco 49ers CEO Jed York has long since been referred to as the owner of the franchise.
That will soon be his title, with the 49ers set to make a major change at the top of the organization.
Per Ben Fischer of Sports Business Journal, York will replace his mother Denise DeBartolo York as principal owner after buying some of her equity.
The transaction is subject to NFL approval, but completion of the purchase and a change in title will mark a big milestone for an owner who has experienced a rollercoaster ride with the team.
York took over as CEO in 2010 and enjoyed early success after hiring Jim Harbaugh as head coach, with the 49ers going to three successive NFC Championship Games from 2011 to 2013, narrowly losing Super Bowl 47 to the Baltimore Ravens. The 49ers also got approval for Levi's Stadium in this time, with construction starting in 2012 and building work completed in 2014.
But York drew significant ire after firing Harbaugh at the end of the 2014 season following a power struggle between the head coach and general manager Trent Baalke. A championship roster fell apart and the Niners won only seven games over the course of the subsequent two seasons, with Jim Tomsula and Chip Kelly both one and done as head coaches. York's reputation tanked.
However, he learned from those chastening experiences and took a much more hands-off approach after hiring Kyle Shanahan as head coach and John Lynch as general manager.
Under their stewardship, the 49ers have become perennial Super Bowl contenders, reaching at least the NFC Championship Game in four of the last five seasons and suffering two Super Bowl losses to the Kansas City Chiefs. York, meanwhile, has a built a reputation as an owner willing to authorize aggressive moves and pay out large signing bonuses to keep the Niners firmly in contention every year.
That approach has yet to yield an elusive sixth Super Bowl title for the franchise but, with his new title, York will now be running the show for a long time to hopefully see the 49ers eventually add to their collection of Lombardi Trophies.
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