Dallas Cowboys owner Jerry Jones is in the middle of not one, but two new instances of ‘less said is better said’.
Go back a year ago. Jerry Jones announces live on tv during the night of the Hall of Fame game his intentions to finally give what Cowboys fans have been begging him to do. To put two-time Super Bowl winning head coach (1989-93) where he belongs.
The news happily shocked Cowboys Nation. Bringing what looked to be the end of a long-standing rivalry between the former Arkansas teammates.
Despite what appeared to be a restored relationship early on, is once again in question. Jones was asked regarding new additions to the Dallas Cowboys Ring of Honor, Johnson mentioned specifically.
Jimmy Johnson wasn’t added at any point to the Ring during the 2021 season despite saying emphatically he “will be in the Ring of Honor.”
With how Jones now appears to be backtracking less than a year from his original statement, it puts Johnson’s (deserved) place in the Ring back into Limbo.
However, this isn’t the only eyebrow raising statements he would make against a man named Johnson.
Dallas Mayor Eric Johnson continues to be emphatic about his desire for a second NFL team in the DFW. The Dallas-born mayor has been vocal in the past about expanding the NFL in his city, most recently extending an ‘invite’ to the Los Angeles Chargers.
Southern Dallas is the fresh start the @Chargers need! Several sites, including @cottonbowlstad and Hensley Field, would be ideal locations for a state of the art practice facility and world headquarters or stadium. We’re ready for the @NFL in @CityOfDallas! @nflcommish https://t.co/9ed398cOqp— Mayor Eric Johnson (@Johnson4Dallas) June 10, 2022
Jones spoke to the media regarding his feelings for Mayor Johnson’s desire to bring a second franchise to the area.
“Well, I like the mayor. I like him personally, but he doesn’t have the depth. He doesn’t have the knowledge that others have regarding how unique Dallas is and how we enjoy the interest in the Cowboys. He wouldn’t want to water that down as it relates to Dallas if he knew as much, and has spent as much time in sports as I have.”
It’s true. Johnson doesn’t have the knowledge of the league and their owners that Jerry posses. However, it would be odd to think the city of Dallas would waiver support.
The Dallas Cowboys are once again the most valuable sports franchise in the world. Even an estimated $2 billion more than the next NFL franchise. “America’s Team” hasn’t lost a step in revenue or fans. He was reportedly hesitant to agree to a new franchise in Houston, and doesn’t want another one in his state. I.e. San Antonio.
His fears for an additional franchise in Texas, especially Dallas, are near irrational. The Texas Longhorns can thrive in revenue, sharing the state with a number of other Division one programs. Each NBA franchise in the state can survive and thrive in the same space. Another franchise shouldn’t phase the number one sports brand in the world.
Jerry already has enough on his plate in his personal life. Continuing to reject Jimmy Johnson from the Ring of Honor, and giving his energy to fight off another Texas franchise are only making him seem more out of touch.
All of this remains to be seen, but Jerry and company don’t need to dig their own graves. Focusing on the success of the Dallas Cowboys, and honoring people like coach Johnosn is how he will truly avoid losing fans. Not concerning himself with things that ultimately won’t get in the way of the business.
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