Tennessee Vols star wide receiver Jalin Hyatt has reportedly signed a new NIL deal with Hyatt Hotels.

According to Action Network’s Darren Rovell, part of the NIL deal includes the Tennessee wide receiver gifting his teammates a hotel credit that’s equivalent to the team’s stay in Miami for the Orange Bowl.


There’s been a lot of talk over the last week about whether or not Hyatt, a potential early-round NFL draft selection, will play in the Orange Bowl against the Clemson Tigers.

Hyatt hasn’t declared for the 2023 NFL Draft, but the feeling is that he likely will (though again, that’s not set in stone). Players who declare early for the draft usually end up opting out of bowl games.

But considering this NIL deal is somewhat tied to the Orange Bowl, it’s reasonable to think that it means Hyatt will play against Clemson.

If Hyatt Hotels is signing Hyatt to this deal, and then giving a credit to UT players based on what it costs to stay in Miami, I would suspect that the company would prefer that Hyatt is playing in the bowl game. After all, the point of a NIL deal is to endorse a product. And Hyatt Hotels is making this deal with Hyatt not just because of his last name, but also because the South Carolina native has become one of the most recognizable players in college football. And if he plays against Clemson, he’ll be getting a lot of airtime.

Additionally, if Hyatt plays against Clemson, he’ll need just 32 receiving yards to become Tennessee’s single-season receiving yards leader. That’s an accomplishment that will receive quite a bit of attention and will make this deal for Hyatt Hotels even better.

I could be wrong — the deal might be more geared toward Hyatt’s NFL future. But I could certainly see Hyatt Hotels wanting the Tennessee wide receiver on that big stage against Clemson.

Featured image via Randy Sartin-USA TODAY Sports

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