Why you shouldn’t care about the NFL’s resistance to commit another Super Bowl to South Florida
The Super Bowl drought in South Florida has no end in sight — but the community (and the Miami Dolphins) will be better off as is anyway.
Miami Dolphins owner Stephen Ross made some waves this past week. Ross offered a revelation that explains why Miami isn’t in line for hosting a Super Bowl any time soon.
South Florida is tied for the most Super Bowls hosted in league history (11). Yet they’ve last had the big game in 2020. The future schedule has no glimpses of Miami, either. The reason being that Miami apparently doesn’t meet the “requirements and the demands.” The influence of events such as F1 are apparently negatively impacting the Miami facilities and hurting their case for the big game. With that said, the math and the business both say that Miami is better off as is.
Why you shouldn’t care about the league’s hesitation to host another Super Bowl in South Florida
Ross has made some eyebrow raising comments regarding the financial impact of the F1 weekend at Hard Rock Stadium. He’s gone on the record to say one weekend of the race surpasses the annual season-ticket revenue from the Dolphins franchise. Through the first three years of the annual event? The numbers say more than $1 billion in economic impact has been brought to South Florida.
South Florida is pacing more money infused into the community with F1. Three years of the race is equal to the best case scenarios for a Super Bowl. And that’s only coming around every five to seven years.
But there’s also the business approach that has the future of the Dolphins in good hands. The succession plan for Ross and his ownership of the Dolphins has been formalized. His daughters, Jennifer and Kimberly, are currently aligned to take control of the franchise from Ross when the time comes. Ross’ son-in-law, Danny Sillman, works with Ross and is the CEO of Ross’ ‘Relevent’ and is also expected to have a major hand in the management of the team.
Having these kinds of events create turnkey revenue that will aid in the expenses of running a football franchise. The Dolphins’ current setup as a part of the Miami Gardens complex and sharing real estate with Ross’ portfolio of global sports companies ensures that Miami won’t be simply reliant on NFL revenue sharing long-term for the expenses needed to field a competitive team.
Of course, Miami’s competitive nature under Ross has been a point of frustration. They haven’t turned the corner just yet, although there is hope that new management can do things differently and ensure Miami finds the breakthrough they’ve been searching for.
But if the cost of annual revenue that reaches into the stratosphere of hundreds of millions is the NFL is leery about hosting a Super Bowl in South Florida, so be it. The South Florida community and the Miami Dolphins will be be better off long-term with their current arrangement.
Miami Dolphins News