Cleveland Browns signed up for this QB circus long ago, but this bizarre choice could end up being a strategic move
The Cleveland Browns named Deshaun Watson as their starting quarterback. There might be a deeper reason for that.
Deshaun Watson is the starting quarterback of the Cleveland Browns heading into the 2026 NFL season, and the reaction from the fan base has been exactly what you’d expect.
Watson enters his 5th year in Cleveland with a resume that inspires zero confidence, a cap hit that defies logic, and a press conference performance that might rank among the worst in recent NFL quarterback history.
The numbers tell a damning story. Watson’s completion percentage since arriving in Cleveland puts him in the conversation with some of the worst starting quarterbacks in the NFL since 2000.
For context, Kyle Boller is a part of that list, and he holds the lowest college completion percentage of any first-round quarterback drafted since that year. Names like JaMarcus Russell are also included. Watson is creeping dangerously close to that territory.
That is not the group you want to be a part of.
A fan base that already moved on
When Watson tore his Achilles, the prevailing sentiment among Browns fans wasn’t sadness. It was relief. A close personal friend who has covered the Browns for several years summed it up perfectly: thank God I never have to see him play in a Browns uniform again.
That was the feeling across the fan base. Let him sit, let the contract run out, move on. Watson has never been good in a Browns uniform. That elite quarterback we saw with the Houston Texans isn’t there anymore, and hasn’t been since 2020. The bottom line is that Watson has not been close to an elite or even good quarterback in a very long time.
The chess move Cleveland has to play
If you’re Browns coach Todd Monken and you’re staring at Watson’s $46 million cash payout this season, you have to start him. There’s no alternative that makes financial sense. Cleveland’s dead cap liability if it cut Watson right now would be $86,206,864 in 2027.
That number is absurd, and it chains the organization to this decision whether fans like it or not.
But there’s a strategic angle here. Start Watson, let the inevitable bad play confirm what every advanced metric already says, and then make the transition to Shedeur Sanders.
You can go from Watson to Shedeur. You cannot go the other way around. If Shedeur starts and struggles, going back to Watson would be a death sentence for the locker room and the fan base. The order matters.
The Watson press conference after the preseason game crystallized why this whole situation feels so toxic. Watson sat there talking about how he doesn’t regret anything in his life, told reporters that Browns fans hate him because he gets hurt, and accused them of piling on during a bad moment.
He did all of this while fiddling with diamond-studded earrings, bracelets, and a necklace, about to collect $45-plus million in cash for the 5th consecutive year. The tone deafness is untouchable.
Cleveland chose its circus
This was always going to be a no-win situation.
Whether Cleveland rolled with Watson and his checkered past, Shedeur Sanders and the media spectacle that follows him, Dillon Gabriel (who went before Shedeur in the draft), or Taylen Green (a tremendous athlete who can’t quite play the position yet), every option came with baggage.
The question was never whether there would be a circus. It was which circus Cleveland wanted to join.
They chose Watson’s circus, and they’ll ride it until the wheels fall off. The hope for Monken is that the transition to Shedeur happens organically, that Sanders looks like a legitimate upgrade, and that the dark cloud of the Watson era gives way to something resembling optimism.
Browns fans haven’t had a genuine light in their eyes since the youthful promise of Baker Mayfield, and Cleveland found a way to ruin that too. At some point, the franchise has to give its fan base a reason to care again. Starting Deshaun Watson in 2026 is not that reason, but it might be the necessary step toward finding one.

