To many, the increased viewership across the NFL this season has become known as the "Taylor Swift effect."

However, Roger Goodell wasn't willing to give the pop star all the credit. 

"I would tell you it's because of the great competition," Goodell explained. "Listen, the competition has been off the charts this year. We've had 70% of our games have been within one score in the fourth quarter. I mean, you see all that (and) that's what fans ultimately love."

But he couldn't help but give her a little shoutout because even he couldn't deny that Swift's appearances this season have helped.

"Having the Taylor Swift effect is also a positive," Goodell explained. "Both Travis and Taylor are wonderful, young people. They seem very happy."

So why does Swift love going to games? 

Goodell had the simple answer for that one: "She knows great entertainment and I think that's why she loves NFL football."

"I think it's great to have her a part of it. Obviously it creates a buzz, it creates another group of young fans, particularly young women, who are interested in seeing why she is going to this game," Goodell said. "Besides Travis, she's a football fan. And I think that's great for us."

Across the league, there are fans who think that the NFL is scripted. And with that, this storyline involving Swift is a part of that. 

So Goodell adressed these rumors once and for all. 

"I don't think I'm that good of a scripter," he said with a laugh. "Listen, there is no way that I could have scripted that one. Let's just put it that way."

But he's happy to reap the benefits of it all. 

"She's a remarkable performer. She knows great entertainment," Goodell said. "I had the opportunity to go to two of her concerts with our girls, my wife. She's the best of the best. And so having her come to NFL games, having her be a part of that is nothing but a positive."

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