Taylor Swift’s New Heights confession inspires Pillsbury to launch Funfetti sourdough mix after New Heights mention
She continues to amaze.
The impact Taylor Swift has is truly unmatched.
And that was just further proven with a fun new release from Pillsbury earlier this week.
During her appearance on the Aug. 13 episode of New Heights podcast, Swift detailed her obsession with baking, going into detail about her efforts to make sourdough.
“The sourdough’s taken over my life in a huge way. I’m really talking about bread 60 percent of the time now,” she said.
And with that, she explained all the experimenting she’s been doing to make it special for Jason Kelce’s daughters.
“There’s a blueberry lemon,” Swift said, listing the different flavors. “There’s cinnamon swirl, cinnamon raisin, and this one I’ve been workshopping for the girls because they love everything rainbow — Funfetti sourdough.”
“Oh my gosh,” Jason replied. “That’s gonna blow their mind.”
“No. It will because they love sprinkles,” Swift added. “Like, we put, you know, we put sprinkles in everything when we hang out.”
So, that inspired Pillsbury to release a Funfetti sourdough mix, according to People.
“16.6-ounce box of the product, which retails for $9.99 (with free shipping) includes sourdough bread mix, a packet of sprinkles and yeast. It will be available for pre-order at Funfetti.com starting Sept. 24 at 12 p.m. ET,” the outlet wrote.
The New Heights Episode That Broke The Internet
Only Taylor Swift could manage to break the internet by simply appearing on her boyfriend’s popular podcast.
The singer joined Jason and Travis Kelce for an episode of New Heights that aired on Aug. 13, 2025, which had everyone tuning in. Specifically, Front Office Sports posted numerous different numbers on Aug. 15, detailing the popularity of this particular episode.
It reportedly drew 379M views on Instagram, 61.6M views on X, 34.5M views on TikTok, and 1.3M live viewers. As of Aug. 20, the episode had just under 20 million views on YouTube. The episode stream even crashed in the middle of the live premiere of the episode, with New Heights passing 3 million followers on Instagram, along with 400K+ new YouTube subscribers. It was also the most concurrent podcast listeners ever.
The trio talked about everything in the episode, from Swift reclaiming her masters to Travis’s Eras Tour performance, and even some funny stories about Jason Kelce, including his and Swift’s first meeting, along with Jason meeting the royal family. Oh, and not to mention, she announced her 12th studio album, The Life of a Showgirl, which comes out on Oct. 3.
If you haven’t seen the episode, it’s a must-watch! And for those that have, go watch again because it was everything and more!
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