Texas QB Arch Manning just issued an apology for a controversial joke about Holly Rowe and Steve Sarkisian during recent presser

Arch Manning has issued an apology after his comments about an AI video of Holly Rowe and Steve Sarkisian went viral. Here is what he had to say.

Rob Gregson NFL News Writer
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Fans celebrate with Texas quarterback Arch Manning (16) after the team's defeat of Ohio State at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026.
Fans celebrate with Texas quarterback Arch Manning (16) after the team’s defeat of Ohio State at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Adam Cairns / USA TODAY NETWORK via Imagn Images

Arch Manning has officially addressed the fallout from his viral press conference moment. The Texas Longhorns quarterback posted an apology on his Instagram story after a clip of him referencing an AI video involving Holly Rowe and Steve Sarkisian spread across social media and drew widespread criticism.

Manning’s full statement read:

“In my press conference yesterday, I made an insensitive comment about an AI video. There is nothing funny about it. It’s easy to say that I didn’t mean it, but I know my words and actions were hurtful to a lot of people. I do not take that lightly and am deeply sorry for that. I specifically want to apologize to Holly Rowe for what she has personally had to deal with because of my comments. I have a ton of respect for her and appreciate her showing me grace in this moment. I need to do better, and will be more thoughtful going forward.” — Arch Manning, Instagram Story

Manning also spoke with Rowe, per her own X-Twitter account:

The apology was expected, but the outrage went too far

Was this apology a surprise? Not at all. Manning is a 22-year-old quarterback leading the No. 1 team in the country and a potential first overall pick in the NFL Draft. When you carry that kind of profile, every word you say at a podium gets scrutinized. His PR team was almost certainly scrambling the moment the clip went viral, and if you watch the original footage, Manning appeared to glance toward his SID as the comment landed. The pressure to issue a public statement was inevitable.

The truth is, though, that context matters here. Manning is a high-character individual who was making a joke in front of people he was comfortable with. The comment was about an AI-generated video, not a real scenario. A lot of people seemed to miss that distinction entirely.

Opinion: Manning has to be smarter, but the pile-on was unwarranted

In my opinion, as the face of the Texas program and as someone who could be the future face of an NFL franchise, Manning has to be wiser about what he says publicly. He has to understand that even a harmless joke can be clipped, stripped of context, and turned into a national story overnight. That part of the conversation is fair.

But here’s my main issue with how this played out. The attacks on Manning’s character were way over the top. To take a joke that clearly went over a lot of people’s heads and use it to question the kind of person he is was never warranted. This is a 22-year-old who made a quip that landed poorly on camera. That’s it.

Manning did the right thing by apologizing directly to Holly Rowe and taking accountability. This entire situation was made into a much bigger deal than it ever needed to be, and his response should put it to rest.

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