Tennessee Vols quarterback Hendon Hooker has numerous NIL (name, image, and likeness) deals thanks to his impressive on-field performance over the last two seasons at UT.

His latest deal — and I’m not talking about the deal with a Mercedes dealership in Knoxville — might be one of the most unique deals in college football.

Hooker now has a deal with French’s Mustard.


Tennessee fans (and college football fans in general) surely remember last year’s wild game between the Vols and Ole Miss which had a lengthy delay due to fans throwing trash on the field.

And mustard.

That incident from last season inspired this deal, which is the NIL deal for French’s.

The deal between Hooker and French’s will include some custom sneakers that Hooker will wear.

“Hendon has captivated college football with his athleticism and enthusiasm, and he’s the perfect fit for French’s first sports partnership and the first mustard NIL sponsorship ever. As a UT alum, I couldn’t be prouder,” said Andrew Foust, President, Americas at McCormick in a press release. “We’re thrilled to work with an athlete who taps into our brand’s special relationship with the fans who make us a part of gameday traditions. We’ll be cheering Hendon on and can’t wait to see him wear our custom French’s sneakers.”

“I’ve been a huge fan of French’s my whole life, so it’s a dream to work with such an iconic brand,” added Hooker. “I love that French’s has become part of our games, and this will be a fun opportunity to keep building that relationship with the community – not to mention raising my sneaker game.”

There might not be a more popular college football player in the nation than Hendon Hooker right now.

And this will likely be one of the most popular NIL deals that we see.

Sounds like a match made in (Orange) Heaven.

Featured image via Brianna Paciorka/News Sentinel / USA TODAY NETWORK

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