Allow the Buffalo Bills to explain the inspiration behind their divisive ‘Nickel City’ alternate uniforms
The Buffalo Bills’ uniforms are…not popular. But hear them out on why the design came out the way it did.
New uniforms are always an exciting time. Sometimes, such as with the Buffalo Bills‘ ‘Rivalry’ uniforms last year, the reception is warm. Other times?
Well, let’s just say the Bills’ new ‘Nickel City’ alternatives are particularly popular this morning. The Bills revealed the newest addition to their kit this morning. It’s a grey uniform designed to ‘pull inspiration from the steel mills, grain elevators, and rail yards’ that helped forge Western New York. The replies have not been kind — but here’s the full ‘why’ behind Buffalo’s new, alternative look.
The Buffalo Bills’ brand kit explains the origins of their ‘Nickel City’ alternative uniforms
The Buffalo colors are still present in the new look — but serve in an accent role in favor of the ‘nickel’. Perhaps the most controversial part of the kit is the alternative helmet stripe. The Bills brand kit states that the stripe brings ‘the Charging Buffalo to life with the horn, eye, and charge streak displayed on a BLUE shell.’ I’d be willing to bet most of the Mafia would have settled for a red (or even blue) version of the standard look.
The best callout for the uniforms is the collar, which is ‘a tribute to the blue-collar workers of past & present who represent the strength, work ethic and authenticity of our city’. That one’s easy to get behind. But that’s more than most are willing to say about the vast majority of Buffalo’s new, alternative look.
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