Vikings WR Justin Jefferson continues to prove he’s among the NFL’s best in multiple ways

When you are Minnesota Vikings WR Justin Jefferson, being ranked at the top of the NFL is commonplace.

Tyler Forness — NFL & College Football News Writer
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Jan 4, 2026; Minneapolis, Minnesota, USA; Minnesota Vikings wide receiver Justin Jefferson (18) warms up prior to the game against the Green Bay Packers at U.S. Bank Stadium.
Jan 4, 2026; Minneapolis, Minnesota, USA; Minnesota Vikings wide receiver Justin Jefferson (18) warms up prior to the game against the Green Bay Packers at U.S. Bank Stadium. Jeffrey Becker-Imagn Images

The Minnesota Vikings have the best wide receiver in the NFL, and it’s not that close. Justin Jefferson is an incredible player and, even in a relatively down year, he continues to dominate the metrics.

The latest jersey and merchandise sale numbers are out, and Jefferson continues to rank highly, and is the only Viking in the top-50 as the 13th overall player in the NFL. Within the top-50, Jefferson is the second-ranked wide receiver behind only Jaxon Smith-Njigba of the Seattle Seahawks.

Justin Jefferson Facts

  • The Minnesota Vikings selected wide receiver Justin Jefferson at 22nd overall in the 2020 NFL Draft. He went one pick after the Philadelphia Eagles selected Jalen Reagor.
  • Jefferson was great from the get-go, nearly winning Offensive Rookie of the Year, but got beat out by Justin Herbert.
  • He was an elite player in 2022, winning the NFL Offensive Player of the Year Award.
  • In his first six seasons, Jefferson has reached 1,000 yards in all of them.

Justin Jefferson ranks highly in NFLPA merchandise sales

The reporting for this information is relatively simple. It follows a similar calendar structure as the NFL league year.

Compiled annually using sales data from more than 85 NFLPA licensees, the Year-End Top 50 Player Sales List captures consumer purchases from March 2025 through February 2026 across online and in-store retail channels and provides the most comprehensive snapshot of consumer demand for NFL players and their officially licensed products.  
During the reporting period, officially licensed NFL player merchandise generated more than $1.9 billion in retail sales. The rankings extend far beyond jersey sales, encompassing apparel, collectibles, bobbleheads, figurines, wall decals, backpacks, drinkware, pet products, and more.  They reflect consumer purchases of officially licensed merchandise for individual NFL players and do not include income from endorsements or sponsorships.

NFLPA

It’s an impressive number for Jefferson, who ranks this highly after being in the league for as long as he has. The longer you are in the league, the more people are bound to have your merchandise. It speaks volumes about who he is.

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